@ben_h: I do disagree with your overarching point but for different reasons than you've articulated (most of what you articulated in the body of your message I agree with to some degree or another, though not fully.)
Part of my disagreement is based on anecdotal experiences and part on data/logic.
Anecdotally, the kid I probably have the most contact with right now (that sounds bad; he's just my friend's kid so I see/talk to him when I'm around my friend) is obsessed with Mario. His parents don't know exactly how this happened but they think it was the Youtube algorithm. It definitely happened well before he got a Switch. Mario also led him down a path to Sonic and then, when he got a Switch, to Animal Crossing. He talks about these games with his friends at school etc... So I think most kids ARE aware that other games exist.
Other kids I'm familiar with have parents who are gamers (much more common now than when we were sprogs) or have seen the Mario movie or whatever. Gaming is mainstream and the idea that kids don't know it exists outside of what Youtube serves them is wrong. Hell even Fortnite itself has gaming crossovers. There isn't this huge discoverability problem. I can't think of a single kid/parent I know where the kid isn't aware of other games even if s/he doesn't play them.
There are lots of stories of dads and uncles trying to get kids to try other games and being rebuffed because the kids don't want to play other stuff. When my Madden loving buddy says he can't get his kids to play with him because they want to play Roblox it's not because they don't know that Madden exists. It may be because they think Madden is an uncool dad thing, but that's a different issue.
Now to get into more data/logic. Most kids who are playing these games are doing so on platforms that are invested in getting them to play numerous games. The Switch/PS5/whatever. Even if you're on PC the Epic launcher is constantly trying to get you to download and play more than JUST Fortnite. If you're playing these games you're exposed to advertising and media about other games on the dashboard of the device you're playing on and being given opportunities to play them in the form of trials or demos at the very least.
These companies also have invested a LOT of money in trying to get kids into their ecosystems. Youtube's whole purpose is to get people to watch ads and these game companies buy ads on Youtube. There are all kinds of avenues where these companies are trying to get attention.
I'd also add that as I said a lot of the players of Fortnite etc... AREN'T kids. They are people in their 20s or even 30s who grew up in a more diverse gaming environment and know about all kinds of games. They've chosen Fortnite etc... and there are reasons for it. Even games reviewers admit they love it.
Now do I think this is because Fortnite is the best game? No. I don't play it. But rather than other games not being put in front of kids I think what we're seeing here is more of a network effect. The same way that when we were kids there tended to be system clusters in schools and neighborhoods (one group was a Nintendo group one was a Sega group) because you played what the people around you played, and we saw the same in genres too. If you were in a school where everyone played fighting games you were much more likely to get into them than if you weren't. Same with Pokemon.
I think that kids are playing what their friends and the people around them are playing and Fortnite is just easy. It's also free for parents, at least outside of skins. There are lots of things pushing kids towards these games. But at the heart of them there's the fact that they're very good games (even Roblox on some level.) That's why they won the live service wars and pulled a bunch of adult gamers in.
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